The 2010 FIFA World Cup South Africa™ presents vast opportunities into the future, both for this country and the sub-continent. And one of the companies involved with world soccer’s showpiece tournament will be there every step of the way: Neo Africa.
Perhaps most remarkable for a group that is only five years old, Neo Africa is a National Supporter of the 2010 FIFA World Cup South Africa™. Along with that National Supporter status, comes Neo Africa’s commitment to making their visit an unforgettable experience for both VIPs and ordinary soccer fans from all over the world.
Beautiful South Africa is an amazing mix of ecological, historical and geological tourist attractions, and we all appreciate that different cultures enjoy different things. A careful analysis of these experiences will show that while game lodges and visits to the country’s heritage sites will be the most sought-after attractions, there is also demand for something different.
“Like every country that has hosted events on a similar scale, where it is critical that the legacy leaves the country with sustainable use of such infrastructure, we have had to apply our minds to innovative, yet practical ideas on ensuring future sustainability,” says Neo Africa founder and CEO Vivien Natasen.
“South Africa has identified the need for using the World Cup to showcase our tourism potential and establish ourselves firmly as a mega sporting and conferencing venue, this after already successfully having delivered cricket and rugby World Cup tournaments, along with the World Summit on Sustainable Development.”
This is where exclusive locations and some of the attractions of other African countries come into play. There are a handful of companies with the capability to deliver a full end-to-end service that spans the entire capability of tourism and concierge. This is done with in-house resources and limited sub-contracting, so our clients are dealing with one reliable and dependable team who will take full accountability to ensure a professional and safe experience.
For Natasen, risks are really opportunities and the answer to any problem is an innovative solution.
His approach to business is visionary; thinking out of the box is Natasen’s signature business style. The rate at which the Neo Africa group is growing is testimony to his extraordinarily forward-looking and successful leadership.
Natasen surrounds himself with other passionate, committed rainmakers – young, talented and experienced individuals committed to the company ethos. Guided by Natasen, the team’s ability to shape public-private partnerships is renowned. The company is 100% black-owned and managed and employs over 300 people.
Typically of its founder, the Neo Africa group is not just about business – it’s about lifestyle, too. Neo Africa also has divisions that handle publishing, events, provide luxury concierge services and arrange air charters and exotic car hire.
“Our services will help manage celebrities, VIP guests and other high-end spectators and ensure an unforgettable experience with world-class levels of hospitality and protection,” says Natasen.
“What’s more, as an official FIFA Fan Fest™ sponsor, Neo Africa will be helping make the 2010 FIFA World Cup South Africa™ football experience accessible to all South Africans, as well as overseas and African visitors, by sponsoring the 10 official fan fest venues. Providing free, all-day entertainment, these venues will broadcast all live matches on giant screens in a safe and secure environment.”
The ability to develop, plan and deliver unique experiences is enhanced by Neo Africa’s understanding and role with the tournament. Our model is to treat every transaction as a “trusted asset” and to ensure that risk is minimised through back-up planning.
Neo Africa has some special and unique experiences which have been developed for client needs. These include trips into Zambia, the Seychelles and Mozambique. This allows for other African countries to also benefit from the returns of the tournament. Neo Africa has also secured exclusive access to some of the most sought-after game lodges in the country. The existence of our own charter and vehicle fleet and VIP security services also ensure that we deliver the highest levels of service.
Neo Africa’s involvement with the world’s football showpiece is by no means our only activity in support of sport. The group also sponsors South African boxing and motorsport, and more recently entered the arena of top-flight rugby with our sponsorship of the Neo Africa Tri-Series, a new triangular competition involving the Vodacom Stormers, the Sharks and the Western Force. Neo Africa’s sponsorship of the Tri-Series has been extended for two more seasons, following the success of the inaugural competition in January 2010.
“We believe in being the best, and that’s why we deliver world-class service in everything we do,” says Natasen.
Contact details:
Tel: +27 11 4842833
Fax: +27 11 4842899
Email: info@neoafrica.com
Website: www.neoafrica.com
