When doing business with the China, one has to be prepared and know about the Chinese culture and understand the Chinese business market.

There are certain criteria that a business should be informed of and take into consideration before entering the Chinese Market. The valuable knowledge of these criteria was imparted at the Chinese Market Seminar held at Wesgro in June.

Jonathan Ni, Wen Xiang, Marketing Officer, SA Consulate General Shanghai, presented to about 30 business men and women the criteria one should take into account whilst considering doing business with China.

He gave pertinent input into the Chinese market and culture and gave strategy to implement when marketing a product or service. He also gave insight into partnering with an agent specifically for branding, based in China.

Mr David Zhang, who is an agent in China for Bokomo, gave testimony to the success of his product as a result of following the trend that Jonathan spoke of today.

He lived in South Africa about 10 years ago and when he moved back to China noticed that it was only American juice that was offered in stores and he quite liked the pure taste of fruit juice that he experienced in South Africa.

He then decided to pursue this avenue; did market research and approached a business in South Africa to export their fruit juice to China.

He is currently running a successful fruit juice company in China with the use of concentrated fruit juice extract from South Africa.

Opportunities for exporting goods and services are available if you are willing to broaden your knowledge of doing business in China, go the extra mile and exceed your expectation of entering the Chinese market.

For more information about future seminars and to discover what else Wesgro is doing to facilitate investment in the Western Cape contact Wesgro directly:
Name: Judith Coetzee
Position: Communications Officer
Email: Judith@wesgro.co.za
Tel: +27 21 487 866